Automating Event Discovery & Marketing
How Thistle & Tale Press transformed their event marketing with intelligent automation
🎯 The Challenge
As a small publisher and greeting card company, Thistle & Tale Press needed a steady stream of events—book fairs, art shows, and vendor markets—to build awareness and sell directly to customers.
But event discovery was a manual, time-consuming process that often led to missed opportunities. Additionally, promoting each event across email and social channels took up valuable time, making it difficult to maintain consistent marketing.
⚡ The Solution
We developed a fully automated event discovery and marketing system that transforms how Thistle & Tale Press finds and promotes events:
🛠️ Tools Used
📈 The Results
Saved 10+ hours per week by eliminating manual event research and administrative tasks
Doubled engagement with email updates by making them timely, branded, and curated
Built a consistent presence on social media and search engines automatically
Enabled the business to focus on core creative work rather than administrative tasks