Thistle & Tale Press needed a cozy, storybook-inspired online presence to showcase and sell their books, greeting cards, and art prints. I built a custom WordPress website with WooCommerce integration to provide a seamless shopping experience for customers and an easy-to-manage dashboard for a non-technical client.
The site features a warm, welcoming design aligned with the brand’s whimsical aesthetic. I optimized navigation and page layout for both desktop and mobile, ensuring a smooth user journey from product discovery to checkout. Social media integration and SEO best practices were applied to help build visibility and engagement.
To support the client post-launch, I created a custom dashboard using Elementor, complete with a visual cheat sheet and tutorial video, making it easy for them to update content, manage orders, and grow their store independently.
Client: Thistle & Tale Press
Industry: Publishing, Art, Greeting Cards
Skills: WordPress (Custom Theme Customization), WooCommerce (Store Setup, Product Pages, Checkout Flow), Elementor Free (Client Dashboard UI), Responsive Design (Mobile Optimization), SEO Optimization (On-page SEO, metadata, keyword structure), Client Training Materials (PDF cheat sheet, tutorial script), Branding Alignment (Design choices matched storybook aesthetic)
Platform: WordPress + WooCommerce